Shure adds AI-powered MXA925 and upgrades MXA901 after 10 years of Microflex Advance

Shure is marking a decade of its Microflex Advance line with the new MXA925 Ceiling Array Microphone and a firmware update for the MXA901. The upgrades aim to improve audio quality, simplify deployment, and extend the life of existing collaboration-room installations.

Why it matters: - The MXA925 and MXA901 update target a growing need for clearer audio in hybrid meeting rooms. - Shure is positioning the Microflex Advance portfolio around AI-enabled processing, remote management and firmware-based longevity. - Canadian organizations get new hardware and software updates that can reduce tuning time, support calls and replacement costs.

What happened: - Shure introduced the MXA925 Ceiling Array Microphone as the newest flagship in its Microflex Advance lineup. - The company also released firmware v6.9 for the MXA901 Ceiling Array Microphone. - The announcement marks 10 years of the Microflex Advance portfolio. - Shure plans to showcase the MXA925, updated MXA901 and MXA320 at InfoComm 2026, June 17–19, in Central Hall at Booth C9018.

The details: - The MXA925 runs on a new processing platform with onboard, AI-enabled IntelliMix DSP. - The microphone includes AI Acoustic Echo Cancellation, AI Denoiser and AI Deverb. - Shure says those features are designed to handle common room problems such as loudspeakers near microphones, reverberation, moving talkers and background noise. - The MXA925 is built for out-of-the-box use in collaboration spaces and is intended to work with conferencing platforms and AI-powered meeting tools. - The MXA925 includes dual RJ45 network connectivity for added security. - ShureCloud supports remote device management, real-time monitoring and firmware updates for the MXA925. - The MXA925 is certified for Microsoft Teams and Zoom. - The product is designed to support collaboration spaces using tools such as Copilot and AI Companion. - The MXA901 firmware update adds improved voice lift support through discrete outputs in Steerable Coverage mode. - The MXA901 update also improves camera tracking through Optimize Tracking. - Additional controls include more Automixer and Speech Gating Threshold settings. - The update adds a fully flexible single Automatic Coverage zone for more demanding rooms. - The MXA901 enhancements are delivered entirely through firmware, so existing installations can expand into more room sizes and use cases without new hardware. - Shure says the firmware approach extends system longevity and improves return on investment. - The MXA925 and MXA901 updates follow earlier Microflex Advance products, including the original MXA910 from 2016 and the MXA320.

Between the lines: - Shure is leaning on software-defined features to keep installed systems current instead of forcing hardware refreshes. - The AI branding signals a push to make microphone arrays feel more automatic and less dependent on manual tuning. - Certification with Teams and Zoom helps the products fit standard enterprise procurement paths.

What’s next: - The MXA925 and MXA901 update will reach the market alongside continued firmware improvements over time. - InfoComm 2026 will be the first public showcase for the new lineup. - Shure is signaling that future MXA gains will likely come through a mix of new hardware platforms and ongoing software updates.